Although the recipe for a perfect logo does not exist, the knowledge of the features that distinguish legendary designs from the average ones, will allow you to get closer to greatness.
In this article you will get to know the rules that underlie the designs of some of the most valuable brands in the world.
So lets jump into it straight away;
1. Start with black and white
In the early stages of the design the colors are of secondary importance. Moreover, they can draw people’s attention away from the logo itself. Most of the recognizable logos start with black and white drawings and sketches.
2. Use three colors at most
Examples of valuable logos that would break this rule are rare. Do not try to make an exception here – reality shows that it does not pay off. Paradoxically, a timeless logo that would be memorable is very simple and minimal colors.
Use the right colors depending on the mood you want to create. Learn color psychology.
3. Use one or two fonts
To keep your logo clear and transparent, you may want to limit your design to one or two types of fonts. Depending on the nature of your business, use fonts with sharp or soft lines. See here for great font combinations.
4. Choose practicality over originality
Your logo has to be easily remembered. Accept the principle that a graphic design should be easy to describe on the phone.
5. A good logo should be easy to describe on the phone.
Something that will stay in someone’s memory should not be very complicated. Always choose practicality over originality.
6. Avoid unnecessary details
Remove anything that is unnecessary from your design. The ideal logo is not the one that cannot have anything added to it. The best one is the one that cannot have a single element removed from it.
Those are the simple tips i have for you as regards designing great logos. Do you have any further logo design tips or mistakes to avoid? Leave them in comment section.
For more on tips and techniques in designing great logos, check out this course on Skillarn; Logo Design Techniques in Illustrator.
I will take you through simple tricks and techniques of achieving great logos with ease which are not only appropriate, simple and memorable, it will also stand the test of time.
Join other amazing designers who have taken this initiative to take their logo design game to the next level.