Ready to create amazing designs?
Skilled-up from the ground up, learn the secrets behind great designs
4 Chapters
126 pages of rich content
Simplified
Easy to comprehend
Ready to create amazing designs?
It can be really exciting and just plain fun to really jump into learning the technical skills of graphic design or start designing based on intuition right away, but the truth is behind every high-level quality design is a large level of complex thought and reasoning for every angle, space, placement, colour choice, fonts used and so on. This thought and reasoning is guided by the knowledge and understanding of graphic design theory.
Design theory is a system that explains how and why a design work. When you study and understand design theory, you will be able to create more effective, appealing and valuable work for yourself and your clients. This is where this comprehensive and easy to understand guide comes in.
About the Book
Starting Out in Graphic Design is an e-book for budding graphic designers who want to really understand a wide range of graphic design theory aspects which are the bedrock for any great design.
This book is a practical guide that help you understand everything about what graphic design. It is an easy read that is packed full of relevant design theory information without being too ambitious or overwhelming. The book is filled with practical visual examples and pictures of real-clients projects to backed every topic discussed.
What's inside?
In this e-book is a 126 pages of value packed information that will help catapult your journey in graphic design.
The book is divided into four chapters. In the first chapter, you will learn what graphic design is and what it is not, you will have a sound clarity on how graphic design is different from art and the final part of the chapter discussed in detail eight different types of graphic design with the examples of projects you will work in should choose to specialize in any.
In chapter 2, you will learn of the visual elements that are used in graphic design. These are the basic building blocks of any piece of design, and can be thought of as the ingredients used in your visual presentation. Whether well done or not, all pieces of visual design will contain most, if not all, of these elements of design. You will learn how to use line, shape, form, texture and space in design effectively. You will also have a good grasp of colour theory and how to use colour in design to communicate an idea or just attract attention. Lastly, typography is discussed in detail with an x-ray of the anatomy of type explained. You will learn about different terminologies of typography like kerning, tracking, etc and how to pair fonts effectively.
Chapter 3 discusses the principles of graphic design. These can be thought of as what we do to the elements of design. If the elements are the ingredients, the principles are the recipe for a good design work. You will learn about using principles like Hierarchy and contrast to show emphasis and take your viewers on step by step journey through your design from where they should start looking to where to go next. You will learn how to use the principle of balance to arrange your layout or composition. Other principles discussed includes alignment, proximity, repetition, simplicity and function. How the principles of design are applied determines how successful one is in creating design work. The knowledge of these principles and how to apply them in design is what separate amateur designers from professional designers.
In the last chapter, you will learn of the right steps to follow as you start your journey in the world of graphic design. From what to learn, where to get it and how to go about learning it, to how to get projects to work on and build your portfolio and get higher paying clients. These are the exact steps I followed in my in my journey to this point. They are tested and proven steps. You will also learn certain soft skills you will need as a designer aside the technical skills. This will put you ahead of the competition in terms of job search or handling clients.
This book is great if you are an aspiring or budding designer who wants to have that one single place to review all the important aspects of design theory. This practical guide will help you in using the core design theory elements to create stronger and great designs that are both effective and professional.
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